Testimonials

As a practical, hard working professional, I value the confidence clients place in me to deliver their message and image to the marketplace.

That's why fulfilling expectations, delivering a quality product, and helping you achieve your objectives are my top priorities. And personal attention, accessibility and providing reliable, hassle-free service are how I choose do business.

Comments from clients…

"Catherine gets it. She has a unique ability to sift through all of our disjointed thoughts and identify the critical message we need to deliver. Her writing style provides a combination of eloquence and brevity that our own documents typically lack." David Lock, President, Conley Caseworks

"Ours is a complex, competitive industry. Catherine has consistently done an excellent job of understanding what we're about and powerfully delivering our message with clarity and results." Mike Ferraccio, VP Business Development COPC Inc.

"The UB School of Management, Center for Entrepreneurial Leadership has had the pleasure of working with Catherine Nowocien on the marketing efforts of the Allstate Minority and Women Emerging Entrepreneur Program. Catherine has provided us with top notch public relations writing, excellent customer service, and great attention to detail. We highly recommend Catherine. We have seen a marked improvement in our marketing program largely due to her efforts!" Althea Luehrsen, Executive Director, Center for Entrepreneurial Leadership, UB School of Management

"I'm very impressed with Catherine. She's professional, intelligent, intuitive, and has a great work ethic. We can give her a project - a sales letter, article, press release, whatever we need - and then step away from it, knowing that she'll get it done right and on time." Paul Catalano, President, ABC-Amega Inc.

"Catherine is a true wordsmith. We've worked together on a variety of marketing projects and she always delivers a quality product. I particularly appreciate the talent Catherine has for listening to my ideas and talking points and turning them into a well-crafted article or white paper. She has a professional knack for sifting through information and reloading it into copy that is spot-on." Tim Smith, VP Sales, FirstSource Solutions Ltd.

"Catherine has the skills and intuitive talent that equips a seasoned marketing communications copywriter. She has the ability to absorb and communicate in the voice of the client, developing copy that is representative of her client's position and values. With a knack for thinking in terms of the big picture, while writing to specific objectives, she helps brings focus and clarity to her client's message." MJ Caliendo, President, Grayton Company, A Marketing Communications Firm

"Catherine is accommodating, easy to work with, and genuinely interested in the success of her clients." Janine E. Tramont, Program Coordinator, Center for Entrepreneurial Leadership, UB School of Management

"Marketing and PR is new to us. Not only did Catherine step into our high tech world of alternative energy sources and government agencies and create solid, informative press releases that hit our targets, she walked us through the process and made us comfortable with it." Kathy Olenick, Marketing Manager, ENrG, Inc.

"The press release and cover email you did for us was right on target. Great job explaining how all the pieces fit together in a few short paragraphs." Fred Boeheim, CEO, Gypsum Systems, Inc.

"Good writers are hard to find. I'm so glad we found Catherine!

Before we found Catherine I had to do almost all of our sales and marketing writing in house, which was time consuming and, admittedly, not always effective.

Right from the start, Catherine was able to take a lot off my plate allowing me to handle the core responsibilities related to my job. A quick study, in no time at all she was up to speed on the challenges and particulars of our industry, had a firm grasp on the culture we operate in and was able to articulate our corporate position with fluency.

Catherine is able to handle every type of assignment we hand off to her with ease.

She has provided us with professional, compelling copy for everything from sales letters, press releases, email templates, brochures, testimonials and press kits to articles for our monthly newsletter and internal corporate communications. She has even stepped in to help our executive staff develop a scholarly article for a major industry research journal and was indispensable to me in writing the entire script for an on-line demo for our services.

When I do opt to do some writing myself, I always send it off to Catherine for editing. She excels at taking adequate writing and turning it into concise, focused and immensely readable copy - one of the reasons she is currently responsible for editing and writing articles for our monthly e-newsletter, Credit-to-Cash Advisor - which she also played a major role in concepting and marketing.

Never missing a deadline, whatever the request, Catherine has consistently been up to the task, and the quality has been superb. She is expert at adjusting her writing style and voice to meet the need and suit the medium, even providing a light touch and her characteristic wit when the occasion calls for it.

In addition to her writing skills, Catherine has made a major contribution to our sales and marketing efforts by setting up a system for managing our PR from distribution to follow up, including pitching and liasing with media for placement of articles in industry publications.

And what's more, Catherine is a pleasure to work with. More than just a copywriter, in many ways, she has become an important part of our sales and marketing team!"

Loral Narayanan, Director Marketing, ABC-Amega, Inc.